Decorator’s Notebook is an online shop where design, quality and ethics go hand-in-hand.
Our collections bring together the finest ethical homeware designs and gifts made by artisans around the globe, giving you the chance to shop with integrity and without compromise.
We are a social business harnessing design to drive positive change. Our hand-crafted products enrich lives and empower makers and buyers alike.

Bethan and Joe John - Decorator's Notebook video



“Homeware designed to change lives”

Our Ethical Principals

The word “ethical” means different things to different people. We want you to know exactly what being a social business means to us


1. Trade, not aid

We believe social entrepreneurship and job creation are more sustainable ways to break the cycle of poverty than pity-purchasing and charity hand-outs.


2. Empowering women

Women will spend up to 90% of their wages on health, nutrition and education. Female breadwinners gain social status and self-esteem.

3. Supporting fair trade

We partner with enterprises that uphold the WFTO’s 10 Principals of Fair Trade and offer long-term financial stability through fairly-paid employment.


4. Nurturing small businesses

We reject mass-production and seek out products made in independent, family-run workshops that employ people from the local community.

5. Protecting the environment

Natural raw materials are responsibly-grown and, where possible, locally-sourced. Whenever there is a recycled alternative, we will consider it.


6. Preserving craft traditions

By learning about the cultural traditions of the groups we work with, we create designs that showcase local handicraft skills, materials and heritage.

7. Defying trends

We don’t buy from a supplier one season and abandon them the next. Our timeless collections embody simple beauty that never goes out of fashion.


8. Uncompromising on quality

An ethical purchase that is never used or badly-made is still wasteful. We never lower our standards, so you get full enjoyment from everything you buy.

9. Putting people first

Read the story behind every piece to discover a meaningful human connection to the things you buy. We promote the artisans who make us what we are.


10. Encouraging education:

We battle the underlying causes of social inequality by supporting artisan training programs in literacy, healthcare, money-management and legal rights.

The Three Spheres of Sustainability - Decorator's Notebook
Bethan John and Joe John founders of Decorator's Notebook


We’re Joe John and Bethan John, the brother and sister team behind Decorator’s Notebook. We opened our virtual doors in autumn 2013 with the dream of making unique and beautiful global accessories available online, whilst helping talented artisans in developing countries build a brighter future. Bethan’s background as an interior design journalist and Joe’s previous career in e-commerce development help us do just that. We’re passionate about helping design-conscious people like you become advocates for change, by giving you a more ethical way to style your home.


Our Supporters

If you share our vision for a better way to trade, join our amazing supporters on social media


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